The First Proof Set
FOR SKIN IN ITS 40s AND 50s
Most firming serums won't tell you how much is in the bottle. We print the number.
A three-step peptide routine built around 2% Hexapeptide-11. Every active and its percentage on the label. No proprietary blend. No miracle words. Sixty days to prove it, or your money back.
- 2% Hexapeptide-11 + 1% Ginkgo, printed on the front, not buried on the back
- Serum, eye cream and AM/PM cream: one routine, 60 seconds, morning and night
- Every active labeled PROVEN or EMERGING, so you know exactly what you're paying for
| 01 Daily Firm Serum · 30 ml | 2% Hexapeptide-11 + 1% Ginkgo |
| 02 Daily Firm Eye · 15 ml | Peptide eye cream |
| 03 Daily Firm Cream · 50 ml | Peptide cream, AM/PM |
Somewhere after 40, the routine that used to work quietly stopped working.
You noticed it in the mirror before you could name it. The foundation you've worn for twenty years started settling into lines that weren't there last spring. The face looking back seemed more tired than you feel.
So you did what every smart woman does. You read reviews. You paid more. You bought the jar with the best promise on it. Erase. Reverse. Turn back the clock. And when it didn't work, you started to believe nothing would.
It's not you. And it's not your skin. It's the label.
THE 1% RULE
There's a line on the back of every jar that tells you if you're being sold a promise.
In the US, ingredients above 1% must be listed in order, from most to least. At 1% or below, brands can list them in any order they like.
Now find a preservative called phenoxyethanol. It's almost always used at 1% or less. Ingredients listed after it may be there in tiny amounts.
Check where the hero ingredient of your most expensive cream sits. If it's after the preservative, you paid for the name, not the dose. We don't make you decode anything. We print the percentage on the front.
The beauty industry sells you a promise. It almost never sells you a number.
The "proprietary blend." If a brand won't say how much of an active is inside, ask yourself why. A secret percentage is rarely a big one.
The miracle words. A cosmetic cannot erase or reverse anything. The words are there to sell, not to describe.
The clinic for everything. In-office treatments work, and they cost hundreds per session. Most women don't need to start there.
STET is for the woman who's done paying for hope in a jar.
2%
A peptide is a memo to your skin that says "keep building."
After 40, your skin still listens. It just receives fewer memos. In the first five years after menopause, skin loses roughly 30% of its collagen, and firmness is the first thing to go.
Daily Firm puts 2% Hexapeptide-11 on your skin every morning and every night, with hyaluronic acid and ginkgo. Not "a peptide complex." Not "infused with." Two percent, printed on the bottle.
EMERGING
We label every ingredient PROVEN or EMERGING. Here's what that means for our hero.
Hexapeptide-11 is emerging. Its strongest data so far comes from lab research on skin cells, not large human trials. Most brands would round that up to "clinically proven." We won't. If we're honest about what we don't know, you can trust what we do say.
Three steps. Sixty seconds. Morning and night.
- Daily Firm Serum. Two pumps on clean skin, face and neck.
- Daily Firm Eye. A rice-grain amount, tapped along the orbital bone.
- Daily Firm Cream. Seals it all in. In the morning, finish with SPF 30 or higher.
Peptides are slow. Here's the honest timeline.
- Night 1: skin feels smoother and more comfortable.
- Week 2: better hydration. Makeup sits on your skin instead of in your lines.
- Weeks 4 to 8: skin looks firmer. Lines look softer. Gradually.
- Day 60: take a photo in the same light as day one. Compare.
Results vary. Anyone who promises you otherwise is selling.
60
The Empty-Bottle Guarantee. Use every drop. Then judge us.
Use the full routine for 60 days. If you don't love what you see in the mirror, send us one email and we refund every cent. You don't send anything back.
In proofreading, "stet" means let it stand.
It's the mark an editor writes in the margin when something was right all along: keep it. That's the whole job. Not to make you look twenty-five. To help the skin you have hold its ground.
Reviews: zero. We won't buy you five stars.
We're new. Our first 500 customers will write this section, good or bad, and we'll publish all of it. On day 60, we'll ask you one question: did it stand?
Questions
When will I see a difference?
Comfort and hydration in days. Firmness takes 4 to 8 weeks of daily use. That's why the guarantee is 60 days, not 14.
Why don't you say "anti-aging"?
Because aging isn't a disease and no cream cures it. We'd rather tell you exactly what each ingredient does and how sure the science is.
I've tried everything. Why would this be different?
Because you can see what's in it before you buy. Then you have 60 days and a full refund if it doesn't earn its place.
Can I use it with retinol or vitamin C?
Yes. Peptides layer well with most routines. If you use retinol, keep it at night and apply the serum after it.
Is it a subscription?
No. You pay once.
Pregnant, breastfeeding or very sensitive skin?
Check with your doctor first, and patch-test any new product on your inner arm for 24 hours.
You've paid for enough promises. This time, pay for a number.
Two percent Hexapeptide-11. Three steps. Sixty days. Every cent back if it doesn't stand.
P.S. Before you close this tab, pick up your most expensive cream. Find the hero ingredient on the back and check if it comes after phenoxyethanol. If it does, you already know why we print the number.
STET products are cosmetics. They are not intended to diagnose, treat, cure or prevent any disease.