{"product_id":"daily-firm-serum","title":"Daily Firm Serum","description":"\u003cdiv style=\"font-size:16px;line-height:1.6;color:#141414;\"\u003e\n\u003cp style=\"font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:12px;letter-spacing:0.12em;color:#C8102E;margin:0 0 10px;\"\u003eDAILY FIRM SERUM · 30 ML · FOR SKIN IN ITS 40s AND 50s\u003c\/p\u003e\n\u003ch2 style=\"font-family:'Fraunces',Georgia,serif;font-weight:900;font-size:30px;line-height:1.1;margin:0 0 14px;\"\u003eTwo percent. Printed on the front. \u003cspan style=\"color:#C8102E;\"\u003eNot buried on the back.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003eA lightweight peptide serum with 2% Hexapeptide-11, 1% Ginkgo Biloba and hyaluronic acid. It supports the look of firmer, more elastic skin and softens the look of fine lines. Two pumps, morning and night.\u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:13px;margin:0 0 32px;border-top:1px solid #141414;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 8px 10px 0;border-bottom:1px solid #E2E1DE;\"\u003eHexapeptide-11\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #E2E1DE;color:#C8102E;text-align:right;\"\u003e2% · EMERGING\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 8px 10px 0;border-bottom:1px solid #E2E1DE;\"\u003eGinkgo Biloba Leaf Extract\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #E2E1DE;color:#C8102E;text-align:right;\"\u003e1% · EMERGING\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 8px 10px 0;border-bottom:1px solid #E2E1DE;\"\u003eHyaluronic acid\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #E2E1DE;text-align:right;\"\u003eHydration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"font-family:'Fraunces',Georgia,serif;font-weight:900;font-size:22px;line-height:1.2;margin:0 0 12px;\"\u003eThe 1% rule nobody on the shelf tells you about.\u003c\/h3\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003eIn the US, ingredients above 1% must be listed in order, from most to least. At 1% or below, they can be listed in any order. Find phenoxyethanol, a preservative almost always used at 1% or less, on the back of your current serum. If the hero ingredient comes after it, you paid for the name, not the dose.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 32px;\"\u003e\u003cstrong\u003eWe print the percentage on the front, so you never have to decode it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-family:'Fraunces',Georgia,serif;font-weight:900;font-size:22px;line-height:1.2;margin:0 0 12px;\"\u003eA peptide is a memo to your skin that says \"keep building.\"\u003c\/h3\u003e\n\u003cp style=\"margin:0 0 32px;\"\u003eAfter 40, your skin still listens. It just receives fewer memos. Hexapeptide-11 is labeled EMERGING: its strongest data so far comes from lab research on skin cells, not large human trials. Most brands would round that up. We won't.\u003c\/p\u003e\n\u003ch3 style=\"font-family:'Fraunces',Georgia,serif;font-weight:900;font-size:22px;line-height:1.2;margin:0 0 12px;\"\u003eThe honest timeline\u003c\/h3\u003e\n\u003cul style=\"margin:0 0 10px;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eNight 1:\u003c\/strong\u003e skin feels smoother and more comfortable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 2:\u003c\/strong\u003e better hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 4 to 8:\u003c\/strong\u003e skin looks firmer. Lines look softer. Gradually.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;color:#5E5E5B;margin:0 0 32px;\"\u003eResults vary. Anyone who promises you otherwise is selling.\u003c\/p\u003e\n\u003cdiv style=\"background:#F6E9E8;padding:24px;margin:0 0 32px;\"\u003e\n\u003ch3 style=\"font-family:'Fraunces',Georgia,serif;font-weight:900;font-size:22px;line-height:1.2;margin:0 0 10px;\"\u003eThe Empty-Bottle Guarantee\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eUse every drop for 60 days. If you don't love what you see, send us one email and we refund every cent. You don't send anything back.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #141414;padding:24px;margin:0 0 32px;\"\u003e\n\u003cp style=\"font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:12px;letter-spacing:0.12em;color:#C8102E;margin:0 0 8px;\"\u003eBETTER TOGETHER\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eThe serum alone is $42. For $36 more, \u003ca href=\"\/products\/anti-age-peptide-gift-box\" style=\"color:#141414;font-weight:600;\"\u003eThe First Proof Set\u003c\/a\u003e adds the Daily Firm Eye and the Daily Firm Cream: the full three-step routine for $78.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e two pumps on clean skin, face and neck, morning and night. In the morning, finish with SPF 30 or higher.\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#5E5E5B;margin:16px 0 0;\"\u003eSTET products are cosmetics. They are not intended to diagnose, treat, cure or prevent any disease. Patch-test any new product, and check with your doctor if pregnant or breastfeeding.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"STET","offers":[{"title":"Default","offer_id":67747233038499,"sku":"267942","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/0043\/6899\/files\/nQ6iE6HKg6C83LoUO_1Kwz9klcHDokR.jpg?v=1792612173","url":"https:\/\/stetbeauty.com\/products\/daily-firm-serum","provider":"STET BEAUTY","version":"1.0","type":"link"}