Founding batch — first run · 60-day money-back · Free US shipping

Science-first skincare · Skin in your 40s

Firmer-looking skin in your 40s — from the serum that prints every number.

2% Hexapeptide-11, full INCI, and an honest line between what's proven and what's emerging. The whole 3-step routine for $78 — less than one serum from the brands that hide their formula.

Founding batch — first run
Get The First Proof Set — $78

Full INCI, with %  60-day money-back  Ships from the US

The First Proof Set by STET: serum, eye cream and AM/PM cream
2%
Hexapeptide-11, stated
100%
INCI disclosed
Vegan
Cruelty-free formula
60
Day money-back

The number nobody shows you

A $90 jar and a $15 serum can carry the same actives, at the same strength.

You can't tell which is which — the label says 'proprietary blend' and the real percentage is buried on page four, if it's published at all. You've been asked to trust a number you were never allowed to see. STET prints it instead: every active, every percentage we're allowed to disclose, before you buy.

The category's quiet trick

'Clinically proven' can still mean barely in there.

A brand can name a star ingredient, then add a fraction of the amount that was actually studied — enough to print the name, not enough to do the work. Or bury it in a 'proprietary blend' so you can never check. Or swap in a cheaper form that doesn't absorb.

So we set one bar and printed it: the active, named; the percentage, stated; proven or emerging, labelled. Most of the shelf doesn't clear that bar — which is the whole reason STET exists.

The mechanism

What it does, in plain terms.

01 · Signal

Hexapeptide-11

A messenger peptide that supports your skin's own firmness and elasticity signalling — so skin looks tauter over weeks, not minutes.

EMERGING
02 · Bind

Hyaluronic acid

Sodium Hyaluronate pulls water into the upper layers. Fine lines look softer because the skin around them is holding more water.

PROVEN
03 · Hold

Sodium PCA

A moisturising factor your skin already makes. It locks that water in, so the plumper look lasts through the day.

PROVEN

That's the whole mechanism. No 'reverses aging,' because nothing does — only support, measured, and labelled proven or emerging. Never dressed up.

What you get in the set.

STEP 01

Daily Firm Serum

2% Hexapeptide-11 · 30 ml. On clean skin, AM and PM. Press it in.

STEP 02

Daily Firm Eye

Peptide complex · 15 ml. Tap around the orbital bone. A little goes far.

STEP 03

Daily Firm Cream

AM/PM · 50 ml. Seal everything in. That's the whole routine.

Why STET exists

We're a first run. Here's why you can still trust it.

I started STET because I was tired of paying for the jar. Every cream promises the same thing — 'erase', 'reverse', 'miracle' — and not one will tell you how much active is actually inside. A $90 cream and a $15 one can carry the same ingredient at the same strength. You're paying for the box, the name, and the word 'proprietary'.

So we built the opposite. Every active, every percentage we're allowed to print, on the label — with an honest line between what's proven and what's still emerging. No miracle claims, because your skin in your 40s was never a problem to fix.

And yes — we're new. No wall of paid reviews, no stock photos pretending to be customers. Just the formula, the numbers, and a 60-day guarantee that puts the risk on us, not you. Read the label. Decide for yourself. That's the whole idea.

Daniel
Founder, STET

Made under proof

ISO 22716
Cosmetic GMP manufacture
FDA
Registered facility & US Responsible Person
ECOCERT
COSMOS Natural certified
Vegan
Cruelty-free, vegan formula

No paid reviews. No stock photos playing customers. You'd be one of the first — and your honest review will live here, unretouched, to help the next woman decide. Certificates available on request.

The honest comparison

STET vs. the $90 jar.

—
STET
The $90 jar
Active percentages
Printed on the label
'Proprietary blend'
What you pay for
The formula
The jar and the ads
The claim
Supports firmness, measured
'Erase', 'reverse', 'miracle'
Reviews
Real, or none yet
Often paid five-stars
Price
$78 for 3 pieces
$90+ for one

The First Proof Set

The whole routine, for less than one serum elsewhere.

Three peptide steps for skin in its 40s — treat, eyes, seal. Here's exactly what you get, and exactly what's in it.

  • Daily Firm Serum · 2% Hexapeptide-11 · 30 mlstep 1
  • Daily Firm Eye · peptide complex · 15 mlstep 2
  • Daily Firm Cream (AM/PM) · 50 mlstep 3
  • 60-day money-back guaranteeincluded
  • Free US shippingincluded
A comparable 3-step routine$120+
Your price today$78 for all three
One-time — $78✓
Subscribe & save 15% — $66 / refill
Auto-refill with 15% off — coming at launch.
Add the routine — $78

Just starting? The serum alone is $42.

Try it for 60 days. Use every drop.

If it isn't for you, send it back within 60 days for a full refund. You keep the bottles. The number on the label is the number in the bottle. That's the whole promise.

Questions, answered plainly.

It's new — why should I trust it with no reviews?

Fair. That's exactly why the guarantee exists: 60 days, full refund, you keep the bottles. The risk is on us, not you. And everything we can prove without a customer — the full INCI, the printed percentages, the certifications — is on this page already.

Why is it cheaper than the big brands?

Because you're paying for the formula, not the jar, the celebrity, or the 'proprietary' mystery. Same class of actives, printed percentages, honest price.

Is this anti-aging?

No. Your skin in your 40s isn't a problem to fix. These support the look of firmness. That's the honest claim, and it's the only one we'll make.

What does 'emerging' mean on the label?

The active has promising but not yet settled evidence. We'd rather tell you that than dress it up as proven.

How soon will I see anything?

Hydration looks better within days. The firmness support from the peptide builds over weeks of daily use — it's a routine, not a one-night fix.

You've read enough labels to know when one's hiding something.

This one hides nothing. The whole routine, every number on it, for $78.

Get The First Proof Set — $78
The First Proof SetAdd — $78